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李佳琦直播间的温暖与陪伴

时间：2022-01-15 06:01:17阅读：1252次
作为电商直播行业的直播一哥，很多人都在总结问李佳琦成功的经验。有人认为他作为头部带货主播的带货能力数一数二，有人回答是因为他作为美妆达人的专业与敬业，有人被他公益直播时的热心感动，有人则归因为他直播时

作为电商直播行业的直播一哥，很多人都在总结问李佳琦成功的经验。有人认为他作为头部带货主播的带货能力数一数二，有人回答是因为他作为美妆达人的专业与敬业，有人被他公益直播时的热心感动，有人则归因为他直播时真诚。

而对李佳琦直播间的粉丝来说，回答固然五花八门，但一定少不了李佳琦给予粉丝的温暖与陪伴。直播行业刚出现的时候，李佳琦就奋战在小屏幕前，他的直播间里有阿姨打扫的生意，有狗狗奔跑打架的身影，除了专业的讲解外，直播间里富有生活气息的场景总能让观众忍俊不禁，倍感温暖，她们把这些成为李佳琦直播间的“人间烟火气”。

成名后的李佳琦坦言，自己曾经飘过，但很快冷静下来，想做更多正能量的事。而一直陪伴他的粉丝，他也回馈以更优质的购物体验和温暖。整个2021年，李佳琦直播间的背景变了，“理性消费快乐购物”八个字常年打在背景墙上，还在618、双11等重要购物节期间反复强调。他还曾静说过，年龄小或者消费能力不足的粉丝，一定要量力而行。

李佳琦始终关心来自各地的直播间粉丝。2020年疫情期间，李佳琦在过年停工的时间忍不住上了直播，和粉丝闲聊，随后就举办了湖北专场直播，号召所有女生等一等，让湖北女生先下单。在BCI抵制新疆棉时，他第一时间联系新疆的品牌和厂家，为新疆的美食和衣物带货并免佣免坑位，连接起销路不畅的品牌和有心支持的消费者。河南大雨的时候，他则为白象集团和汇源果汁公益带货，让直播间消费者的善心走向需要帮助的企业。正是由于他对社会的关注和迅速反馈，才让粉丝们感到家人般的温暖。

电商直播行业发展到2021年，各大主播都在为证明自己的带货能力竭尽全力，而这个时候，李佳琦给粉丝美好的直播体验的行为，却赢得了粉丝的心。也许，这才是李佳琦“常青”的原因吧！

李佳琦以“口红一哥”成名，成名之出的李佳琦直播间的背景，是一架装得满满的口红墙，这是公司在强调李佳琦专业的形象。而如今的李佳琦，美妆达人的身份已经深入人心，他更注重于对“李佳琦”这一超级IP的挖掘和升级。

现在的李佳琦，关注自己作为公众人物的影响和在社会风气引导上的作用。他的直播间不像之前主打美妆，开始向全品类发展，出现过新疆枣、苦荞茶等公益助农产品。而李佳琦直播间的粉丝更是熟悉李佳琦现在三天两头的“不务正业”做公益的作风，习惯了他频繁带货公益产品。以2021年双11购物节期间为例，11月1日-11日期间，李佳琦直播间就先后开展过近20次公益直播。

而李佳琦长期的、持续性的公益活动，也证明了，在公益事业上李佳琦是认真的。

除了自己身体力行地做公益外，李佳琦也积极发动身边的家人做公益。李佳琦还带上妈妈一起做公益，多次为贫苦地区的希望小学捐钱捐物，为贫困儿童的健康成长出一份力。

谈起自己的成名经历，李佳琦对社会充满了热爱与感恩之心，他说，“这几年，有很多的人喜欢我、关注我，让我成为了现在的李佳琦，我们电商主播也获得了‘互联网营销师’的身份，所以我觉得我的社会责任越来越大。时代成就了我，我也要回馈社会”。这就是李佳琦不忘初心、投身公益的原因吧。也希望在李佳琦这样的热心主播的影响下，更多的人能够回馈社会，共建美好明天。

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